The Reinvention of Milk through Coca-Cola
Milk. Has it fallen into a rut? Fewer and fewer young people are drinking it regularly, and it appears in the dairy aisle as a nondescript mass of white cartons – one brand or variety blending into the next, often sold as a loss leader by supermarkets. Is there anything that makes milk brands special?
Nutrition experts slam Coca-Cola’s new milk, Fairlife
The new drink has extra protein and calcium, and less sugar. But that doesn’t mean you should buy it.
Moo-ve over, regular dairy – Coke is selling upscale milk
Coca-Cola enters premium dairy market with Fairlife.
Coca-Cola to enter functional milk market with Fairlife
The Coca-Cola Company has announced that it will be entering the US milk market.