Amul plans programmes to make dairy industry 'contemporarily cool' for youth

Listing, the programmes introduced by the company to modernise dairy farming, Sodhi said the biggest innovation that Amul is bringing in India s dairy industry is through ‘Cow to Consumer’.
By: Uzmi Athar
Source: ETBrandequity
Link: https://brandequity.economictimes.indiatimes.com/news/business-of-brands/amul-plans-programmes-to-make-dairy-industry-contemporarily-cool-for-youth/61910436

Dairy has immense potential in Bengal : Amul

KOLKATA: The dairy industry has immense potential in West Bengal as both raw material and demand are present and Amul has already firmed up a Rs 200 crore new processing plant in the state.