Beach (1890-1964) was then a popular vaudeville actress who resided in La Crosse during the 1920s and early 1930s. The building in the background is Wittich Hall, which remains standing today on the University of Wisconsin-La Crosse campus.
Anyone with more information about this photo or wishing to donate photos of the Coulee Region may contact the La Crosse Public Library Archives at 608-789-7136.