#TGD: How Do We Sell More Milk?

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Per-capita U.S. milk consumption  has fallen almost 30% since 1975, even as sales of yogurt, cheese and other dairy products have risen.
With the rise in popularity of bottled waters and energy drinks, the slow decline in U.S. milk consumption is starting to accelerate worrying dairy farmers, milk processors and grocery chains.
The industry «is coming to recognize this as a crisis,» says Tom Gallagher, CEO of Dairy Management Inc., a farmer-funded trade group that promotes milk products. «We cannot simply assume that we will always have a market.»
To revive sales, manufactuers and retailers are pushing smaller, more-convenient packages and health-oriented varieties, including protein-enhanced milk aimed at fitness buffs.
They have also overhauled their  marketing message to  advertise the authenticity of cow’s milk and to ridicule fast-growing alternatives like soy and almond milk as «imitation milk.»
According to USDA, Americans drank an average of 20.2 gallons of milk last year, a decline of 3.3% from the previous year and the biggest year-over-year slide since at least 1975.
So far this year, sales volume at U.S. food retailers for all types of liquid milk, including nondairy varieties, has fallen 2.9% from a year earlier, and total dollar sales have slipped 2.2%, according to Chicago-based market-research firm SymphonyIRI Group Inc. Sales volume for the biggest milk category—skim and low-fat milk—has dropped 4%.
Organic milk sales are growing but account for only about 4% of retail sales, according to Dairy Management.
 
Source: Wall Street Journals
 

Mirá También

Así lo expresó Domingo Possetto, secretario de la seccional Rafaela, quien además, afirmó que a los productores «habitualmente los ignoran los gobiernos». Además, reconoció la labor de los empresarios de las firmas locales y aseguró que están «esperanzados» con la negociación entre SanCor y Adecoagro.

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