The data from market researcher Euromonitor shows only three multinationals — Mondelez, Nestle and PepsiCo — figured in the top 10 players by market share across packaged foods as domestic firms increased distribution, penetrated into rural India and launched smaller packs at lower price points.
According to Euromonitor, the Indian packaged foods market stood at Rs 2,572 billion last calendar, up about 15% from Rs 2,232 billion in 2014.
«Domestic manufacturers dominated packa.
This helped dairy brand, dairy products and fruits and vegetables firm Mother Dairy to grab the second spot behind Amul.
Last fortnight, Gujarat Cooperative Milk Marketing Federation (GCMMF), seller of Amul cheese, milk, ice-cream and butter, reported a turnover of Rs 23,000 crore for 2015-16, an increase of 11% over the previous year.
«We’ve followed an umbrella branding strategy, better prices ..