However, producer Peter Tubbs found a family that threw away that conventional model and took a different path to prosperity.
Twelve hundred Holsteins receive their morning milking at McCarty Farms in Rexford, Kansas. Their milk is high in volume and butterfat compared to other Holsteins in the dairy industry, but the path their milk will take to the customer is unusual.
Ken McCarty, McCarty Family Farms: “We desired a greater connection to the consumer, a greater connection to those who bought our milk, and a greater valorization of what we felt were our best practices, in the hopes that in doing that would create a better economic model.”
The evolution of the model originally began when the McCarty family moved in 2000 from Pennsylvania to western Kansas in search over lower feed costs. Yet a decade of low dairy prices kept profits at the family business thin.
Source: Iowa Public Television
Link: http://www.iptv.org/mtom/story/27918/financial-transparency-part-profitable-partnership