With shoppers slamming the supermarket giant with questions about its cheap milk being seemingly overstocked on shelves, one customer asked about how fresh the home brand milk truly was, Fairfax reports.
«Is it true that Coles $1/litre milk is at times made from reconstituted milk powder?» the Facebook user asked the company.
«We can confirm that Coles Brand Fresh milk is made from reconstituted powder,» a Coles social media manager wrote.
The admission led to an instant uproar of customers accusing Coles of deception, apparently all due to a typo: «not».
But it was too late and the milk was already spilled.
«Coles FRESH milk is made from RECONSTITUTED milk!» one person wrote.
«Just like their FRESH bread, that was partially baked and frozen months earlier overseas!!»
Another added: «You can run, but you can’t hide Coles. You are frauds.»
A Coles spokesperson told the Daily Mail the barrage of comments were much ado about nothing all because the employee left out one word.
«The word ‘not’ is missing. It’s being corrected,» the spokesman said.
It was poorly timed omission for Coles, coming in a week when many Australians have switched to buying the dairy farmers products after dairy producers Murray Goulburn and Fonterra cut their prices to $5 per kilogram of milk solid.
In a movement sweeping the nation, many milk drinkers have moved away from the major suppliers and the supermarket duopolies’ brands to demand producer-aligned brands such as Dairy Farmers and Pauls.
Since 2009, Dairy Farmers has been a subsidiary of Japanese-owned beverage company Lion Nathan, while Pauls’ parent company is the French-based Lactalis.
Source: Yahoo