Cold-pressed raw cow's milk to be sold legally in Australia

"Cow to bottle" is apparently the latest craze in the "farm to fork" phenomenon.
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In what is being touted as a world first, an Australian startup has created a new, legal way for milk to be sold without pasteurisation. To make the milk stand up to regulatory requirements, it has been «cold-pressed» under intense water pressure. Like juice, but raw milk.
The company, Made By Cow, will begin selling the cold-pressed, untreated cow’s milk to supermarkets in Australia from Thursday. The company claims it uses a patented method to make the milk safe for consumption.
The method to create Made By Cow milk involves herding management and hygienic milkingpractices. The milk is then bottled straight from the cow (!!), well 15 minutes down the road in thecountry town of Berry, before it is compressed with water. The pressure eliminates harmfulbacteria and keeps the milk’s natural ingredients intact, according the company.
Made By Cow’s founder Saxon Joye said in a statement the company was taking milk production back to its roots and «un-messing» the process.
«Other than our dairy farmers, our grandparents were probably the last people to taste milk theway it’s supposed to be, without heat pasteurisation, homogenisation and all the other processesthat go into making standardised milk,» Joye said.
«We’ve developed a revolutionary new method, that allows people to drink delicious, creamy andwholesome, cold pressed raw milk the way it’s supposed to be.»

The selling of raw milk in Australia is illegal due to the potential for it to contain harmful bacteria that can cause serious illness. Despite the company promoting the milk as «cold pressed raw milk,» the NSW Food Authority doesn’t it recognise it as raw milk as it is has been processed with high pressure, according to Fairfax Media.
«Any claims that may be perceived as promoting raw milk consumption would be investigated asthe NSW government has taken a very firm stance against the sale of unpasteurised milk forhuman consumption,» a NSW Food Authority’s spokesperson told the publication.
There is a market for illegal raw milk in Australia with people buying and selling it as «bath milk.»Devotees of the product believe it has a better nutritional value than pasteurised milk and floutthe law by drinking the product sold as a cosmetic product.
In 2014, a toddler died in Melbourne due to drinking unpasteurised milk and four other childrenfell seriously ill. The milk they consumed was labelled «not for human consumption.» In responseto the death, the state government introduced a requirement to add a bittering agent to raw milk.
The Australian Raw Milk Movement has instead called for legislation to be brought in to supportsmaller dairy farmers and create a premium raw milk product using healthy grass-fed cows tomitigate risk.
The latest introduction to the milk market is sure to get the raw milk debate heating up again.
What hip, environmentalist can turn down a «cold-pressed» anything?
Source: Mashable

Mirá También

Así lo expresó Domingo Possetto, secretario de la seccional Rafaela, quien además, afirmó que a los productores «habitualmente los ignoran los gobiernos». Además, reconoció la labor de los empresarios de las firmas locales y aseguró que están «esperanzados» con la negociación entre SanCor y Adecoagro.

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