The company, which will introduce two flavours under Vio, has tied up with Reliance Retail as part of pilot launch to make the brand available exclusively across the latter’s 500 stores starting on Tuesday.
«We have been getting into new categories and we will be getting into sparkling drinks with juices. We are now getting into dairy segment with Vio in two flavours in the value added dairy category,» Coca-Cola India and South West Asia president Venkatesh Kini told reporters here.
The company has tied up with Schreiber Dynamix Dairies Pvt Ltd which will manufacture the product. Vio will be available in ‘Kesar Treat’ and ‘Almond Delight’ variants, priced at Rs 25 per 200ml pack.
The company has 54 plants in India of which 24 are franchise plants, 25 are company-owned and 5 are co-packers. It sells a range of soft drinks including Coca-Cola, Thums Up, Fanta, Limca, Sprite and Maaza, among others.