Arla introduces advanced whey protein concentrate into lifestyle nutrition #market

Share on twitter
Share on facebook
Share on linkedin
Share on whatsapp
Share on email

European dairy company, Arla Foods Ingredients has launched its advanced whey protein concentrate, Lacprodan DI-7017 into the lifestyle nutrition market.
Initially launched into the clinical nutrition market in 2012, Lacprodan DI-7017  is a concentrate rich in the essential and branched chain amino acids that are scientifically proven to optimise the body’s muscle-building and satiety response mechanisms, and is now available for companies that are looking to tap into the ever increasing demand for high-protein products among mainstream consumers.
According to Arla, the ingredient offers quicker digestion time than casein, and is suitable for a range of food and beverage applications including long-life UHT drinks, water-based beverages and soups.
Peter Schouw Andersen, Business Development Manager for Health & Performance at Arla Foods ingredients, says that is order to capitalise on the demand for high-protein products, food and beverage manufacturers need to develop products that are easily accessible to the average consumer.
The key to tapping into this growth opportunity is to offer consumers lifestyle protein-based products that are delicious and easy to consume, since these shoppers are not willing to make the taste and convenience sacrifices accepted by niche protein consumers such as body-builders – Lacprodan DI-7017 enables food and beverage companies to do this,» he says.
«It offers all the proven nutrition characteristics of whey proteins, but is also easy to use in mainstream products that consumers will love and be willing to pay a premium for.»
Source: FoodMagazine

Mirá También

Así lo expresó Domingo Possetto, secretario de la seccional Rafaela, quien además, afirmó que a los productores «habitualmente los ignoran los gobiernos». Además, reconoció la labor de los empresarios de las firmas locales y aseguró que están «esperanzados» con la negociación entre SanCor y Adecoagro.

Te puede interesar

Notas
Relacionadas