Arla also suffered a shock from losing an estimated 200m litres of milk from its supply deal with Tesco, which chose to take more from rival Muller Wiseman.
The decision to drop the directs suggests Arla has had to focus on its farmer-owners as it finds homes for surplus milk.
NFU chief dairy adviser Sian Davis said farmers could contact the union if they needed help with the difficult job of finding a new milk buyer.
“It is unfortunate [Arla] have come to this conclusion but with the market the way it is, it is not surprising,” she said.