UK nutrition firm Volac expects consumers to shift from supplements towards high-protein foods in 2013 and has implemented a â€œpositive outlookâ€ for the year.Volac believes that the shift will be particularly noticeable in the UK and demand for lactose-based products in both emerging and European markets is expected to be a key driver of growth.
â€œProtein is in demand â€“ it is a major pillar of growth,â€ Mark Neville, Volacâ€™s director of lifestyle nutrition toldDairyReporter.com.
â€œPeople are increasingly trying to focus on what they should and shouldnâ€™t be eating. They are asking, â€˜What is good for me?â€™ There are no negatives with protein.â€
â€œIn the last ten to fifteen years, proteins have mainly been marketed in the form of supplements. But there is increasing demand for convenient ways to consume protein.â€
Neville believes that the challenge is now on for food manufacturers to make more accessible, tastier high-protein products:â€œHigh protein food is now being marketed as food, not as supplements… The next step is to make these high-protein products more convenient, and more delicious. We will see that happen this year.â€
In February, Volac reported a 34% year-on-year increase in turnover to Â£162.4 million. Operating profit was up 38% to Â£17.3 million after the company experienced strong sales growth in the Netherlands, Malaysia and China.
Source: Ingredients Network