Millions of families will feel the pinch at the checkout as the price of a pint has rocketed by 75%.
For the hike by frozen food giant Iceland marks the end of milk wars which began six months ago.
It is the last retailer to ditch the bargain 25p pint as the price has rocketed by 19p to 44p to match budget chains Aldi and Lidl.
According to trade magazine The Grocer , prices began creeping back up in the last few months following an all out price war sparked by Asda .
It was the first to slash the cost of four pints by 6p to 89p in January but pushed it back up to 95p last month.
The discounters followed with a similar price rise and now Iceland has also put the price of four pints up from 89p to 95p as it catches up.
Price rises across own label milk mean Iceland is no longer the cheapest as the cost of two pints has also leapt from 50p in October to 74p, to match Aldi and Lidl.
Shoppers at the Big Four supermarkets pay a penny more for two pints.
An Iceland spokesman told The Grocer it needed to remain competitive on price but it was also “very conscious of the pressure on UK dairy farmers».
And he added the chain had “been looking to raise our retail selling price as soon as we could do so without risking a loss of business to our competitors”.
