As the row about the price of milk in Britain rages, the most sensible comments have come from the boss of northern supermarket chain Booths.
“We see farmers not just as suppliers, but customers,” Chris Dee, chief executive of Booths, said last week.
The northern base of the family-owned grocer is key, because Booths stores are often located at the centre of rural communities.
“That means farmers have to make a profit, and we recognise that,” Dee added. “Otherwise we would be the bad guys in town.”