And soft-serve lovers in Massachusetts may rejoice, because Dairy Queen, the brand with the homespun image, is expanding in the Boston market — and beyond.
The company, owned by Warren Buffett’s Berkshire Hathaway Inc., said it will add 60 franchises to its repertoire of 33 in Massachusetts over the next five years, part of a US expansion effort that will build dozens of new “quick-service restaurants” in a state that loves its dairy.
“We go where the consumers want our products,” said Jim Kerr, a vice president at International Dairy Queen, based in Minneapolis. “I think it’s safe to say, there’s going to be a blizzard of Dairy Queens there.”
Source: Boston Globe
