The new Core Power line of products will be delivered initially in select markets via Coca-Cola Refreshments’ world class distribution system.
Core Power is produced and marketed by Fair Oaks Farms Brands, which is owned by an independent group of 87 American family farmers dedicated to producing the highest quality health & wellness products in a way that is responsible to the health of people, our environment and the planet.
“Our unique cold filtration process which allows us to increase the amounts of protein and calcium is a true innovation in the dairy category,†said Steve Jones, CEO at Fair Oaks Farms Brands. “Core Power replenishes strength and builds lean muscle after a workout. It’s a perfect recovery drink for everyone from the elite athlete to those just trying to keep fit.â€
“At Coca-Cola we believe in providing a wide range of options that help empower consumers to make the beverage choice that best suits their lifestyle, occasion and need,†said Julie Francis, Chief Commercial Officer, Coca-Cola Refreshments. “Lending our distribution and marketing expertise to help deliver new Core Power to consumers is another way to provide customers and consumers with additional beverage choices.â€
“This new brand is part of an exciting category for consumers and retailers that is still in the early stage of its growth potential,†said Deryck van Rensburg, President of Coca-Cola North America Venturing and Emerging Brands (VEB) who views this as another great example of how the Coca-Cola system participates in the development of the next generation of beverage brands.
Source: Sacramento Bee
