The maker of Thums Up cola and Minute Maid juice plans to introduce its global milk-based beverage brand Vio in India — without any carbonation. «This will be an entirely India innovation,» said an official aware of the development.
«The rollout could happen as early as January next year or by next quarter at the most. The front-end and back-end are being fine-tuned,» said another official aware of Coca-Cola’s plans. Coca-Cola has roped in dairy giant Schreiber Dynamix Dairies for its ..
Source; Economic Times