Asda has followed Morrisons lead with an announcement on liquid milk.

ASDA’S decision to pay farmers 28ppl for liquid milk was welcomed the NFU.
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The move followed Morrisons announcement it would pay 10ppl to farmers via a new branded liquid milk alternative and followed weeks of pressure from protesting farmers angry at the ongoing downturn in the industry.
An Asda spokesman said: “We have confirmed to our milk supplier, Arla, that we are increasing the price we pay per litre from Monday to a level that will assist our farmers during the current crisis.
“Asda’s origins are in dairy farming which is why we are acting in the best interests of our farmers and our customers by increasing the price we pay, introducing the Farmer’s Mark label and not passing on any of the costs to customers – our retail price stays the same.”
NFU President Meurig Raymond said: “The NFU has been lobbying tirelessly for Asda to recognise the plight of the dairy industry so we are pleased that Asda has moved to support farmers in their hour of need.
“It is clear from Asda that this commitment is to support the UK dairy industry at a time of crisis. It is now important that Arla ensures this is delivered to British farmers on the ground, with immediate effect.
“This decision recognises that our dairy farmers need a fair price so consumers can ensure they have access to British dairy products now and in the future.”
Arla is also the processor supply Morrisons with liquid milk for its new Milk for Farmers range.

 
Source: FG Insight
 

Mirá También

Así lo expresó Domingo Possetto, secretario de la seccional Rafaela, quien además, afirmó que a los productores «habitualmente los ignoran los gobiernos». Además, reconoció la labor de los empresarios de las firmas locales y aseguró que están «esperanzados» con la negociación entre SanCor y Adecoagro.

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